Birds Eye has signalled its intention to cash in on healthy-eating trends with the launch of its Eat Positive range of ready meals.
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Aimed at families, the frozen food range contains at least one portion of vegetables and includes four varieties – Chicken Penne, Thai Chicken, Creamy Fish and Chicken Tikka.
Each meal in the range will be flagged with a health benefit, such as ‘a natural source of Omega 3’, ‘naturally helps lower your cholesterol’ and ‘naturally rich in antioxidants’.
