UK private-label cereal manufacturer Bokomo Foods is to launch its own branded range of breakfast cereals.
Bokomo, which acts as a supplier to retailers including Tesco, Marks and Spencer and Aldi, is to introduce round wheat biscuits sold in a re-sealable pot consumers can carry with them.
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The biscuits, sold under the Perfekt for… brand, would provide “more breakfast variety to the on-the-go marketplace”.
The first product in the range, Perfekt for…Wheat Biscuits is set to launch in 388 Tesco stores across the UK this year.
John Hiles, CEO of Bokomo Foods, said: “The concept of a different shaped biscuit was brainstormed within the Bokomo team; we wanted to do something unexpected but not take consumers away from what they know and love, but would work more effectively in an on-the-go pack.”
A spokesperson for Bokomo confirmed the firm would continue to offer private-label services alongside the launch of its new branded range.
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By GlobalData
