A new benchmark for bread quality will hit UK bakeries and bakery aisles in October.

The Loaf Mark is intended to indicate at-a-glance if a loaf is additive-free and has been created by the Real Bread Campaign, an organisation that champions educating consumers about the ingredients used in the production of bread.

Bakers who sign up for the Real Bread Loaf Mark scheme have to sign an annual agreement stating that they will only use the Loaf Mark to promote what the campaign calls real bread: loaves made without the use of processing aids or any other artificial additives.

Campaign ambassador Andrew Whitley, who also runs UK baker Bread Matters, said: “The Loaf Mark is an eye-catching badge that bakers will want their real bread to wear with pride.”

Full details of the scheme can be found at www.realbreadcampaign.org from the beginning of October.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.