UK biscuit maker Burton’s Foods is to launch two Jammie Dodgers products in March as part of an overhaul of the brand.

The company refused to be drawn on the nature of the two new products when contacted by just-food today (8 November) but the lines are part of a rebranding for Jammie Dodgers.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Design agency Robot-food said the font for the new Jammie Dodgers logo had been developed from the typeface of the Beano‘s Roger the Dodger character. A heart has been added to the ‘O’ to represent the product.

The new-look packaging will hit shelves in January. 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact