UK biscuit maker Burton’s Foods is to launch two Jammie Dodgers products in March as part of an overhaul of the brand.

The company refused to be drawn on the nature of the two new products when contacted by just-food today (8 November) but the lines are part of a rebranding for Jammie Dodgers.

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Design agency Robot-food said the font for the new Jammie Dodgers logo had been developed from the typeface of the Beano‘s Roger the Dodger character. A heart has been added to the ‘O’ to represent the product.

The new-look packaging will hit shelves in January. 

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