Cadbury is expanding its Dairy Milk Bliss range in the UK with three new flavours.

The Kraft Foods-owned confectioner has added Chocolate Truffle, Hazelnut Truffle and Toffee Truffle to the original Bliss, which was launched last autumn.

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The three new lines, sold in 110g bars, contain a flavoured truffle filling, compared to the vanilla mousse in the first bar, which was also smaller at 40g.

The truffle bars are aimed at 35-44 female consumers and will be marketed using outdoor, press and POS advertising.

Sandie Dilger, senior brand manager for Cadbury Dairy Milk, said the new larger bars were “the perfect indulgent treat for people to share with friends”.

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