UK confectionery and soft drinks firm Cadbury Schweppes has said it may put diet advice on its UK product labels amid increasing concern about rising child obesity levels.
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The company said it had not decided exactly what the labels would say but that it would not take the form of a warning.
“It is true we are looking at a number of options to provide better labelling for the consumer in terms of understanding what a balanced diet is,” a spokeswoman for the company told Reuters.
Cadbury’s announcement followed a call by The Lancet medical journal for a ban on the celebrity endorsement of unhealthy food, and a warning by British health experts that obesity is a time bomb waiting to explode.
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By GlobalData
