Fredericks Dairies, the UK’s number-two branded ice-cream manufacturer, is launching Cadbury Crunchies Blast ice-cream stick under its Cadbury brand license.
The ice-cream is based on the GBP34m (US$59.4m) Crunchie brand, and will benefit from public awareness of the Blast chocolate bar. It will be available in stores from February.
Commenting on the new range, Frank Frederick said: “We are committed to growing the market and bringing excitement to the ice cream category. The launch of the new Cadbury Crunchie Blast and the £10m investment we have put behind our new factory is testament to this commitment. We will continue to provide new and innovative flavours and formats to extend the Cadbury range in 2006.”