Fredericks Dairies, the UK’s number-two branded ice-cream manufacturer, is launching Cadbury Crunchies Blast ice-cream stick under its Cadbury brand license.
Go deeper with GlobalData
Related Company Profiles
The ice-cream is based on the GBP34m (US$59.4m) Crunchie brand, and will benefit from public awareness of the Blast chocolate bar. It will be available in stores from February.
Commenting on the new range, Frank Frederick said: “We are committed to growing the market and bringing excitement to the ice cream category. The launch of the new Cadbury Crunchie Blast and the £10m investment we have put behind our new factory is testament to this commitment. We will continue to provide new and innovative flavours and formats to extend the Cadbury range in 2006.”
Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check for download the Report.
Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check for download the Report.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSign up for our daily news round-up!
Give your business an edge with our leading industry insights.