UK confectionery Cadbury has launched Bliss, a chocolate bar it hopes will appeal to female consumers.
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Dairy Milk Bliss, which has a vanilla mousse centre and rounder edges than standard Dairy Milk bars will hit UK shelves next month.
Cadbury trade communications manager Susan Nash said: “We are hoping that people will take time out from their busy day to pamper their taste buds with our delicious new Cadbury Dairy Milk Bliss bar. It has performed very well during testing with 72% of those who tried it stating that they intend to purchase the product.”
The company, owned by Kraft Foods, is spending GBP2.2m (US$3.4m) marketing the product, including a TV and digital campaign.
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
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