UK confectioner Cadbury has launched a redesign and additional pack size for its Boost and Double Decker bars.
Go deeper with GlobalData
Kate Harding, trade communications manager at Cadbury, said the bars have been redesigned to create “greater standout”.
Cadbury Boost has been “brightened” with a sky blue wrapper, whilst the colours of Cadbury Double Decker have been made more “vibrant” and the logo size has increased.
In addition to the re-design Cadbury has launched a Cadbury Boost Duo and Cadbury Double Decker Duo.
“Standard size singles have been growing over the last three years and NPD has been central to this, there has however been a lack of innovation within larger share bars in the last few years which has lead to a decline in the category by 7.4%. This has created a great opportunity to bring interest back to the category by offering greater shopper variety through established brands and NPD,” the company said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe launch is to be supported by a TV sponsorship package as well as POS with a total investment of GBP1.3m (US$1.9m).
In a further move, Cadbury is also launching the Cadbury Dairy Milk (CDM) Bar and a Half. Previously listed as Cadbury Dairy Milk ‘8 Chunk’, the ‘Bar and a Half’ format aims to have a more feminine appeal.
The CDM Bar and a Half, which will also see a package refresh, will be available in CDM, Whole Nut and Fruit and Nut varieties.
