According to market share data from ACNielsen, just four weeks after it launched new chewing gum lines under the Trident brand, Cadbury has secured a 12% share of the UK gum market.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We’re very pleased. The news reflects the hard work we’ve put in to producing a great gum product,” a Cadbury spokesperson told just-food.
The UK gum market has been dominated by Wrigley, who until recently accounted for 98.5% of all gum sales.
Cadbury has owned Trident since 2003, when it acquired US confectionery company Adams. Cadbury’s launch of a new range of Trident gums was backed up by a GBP10m advertising budget.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
