According to market share data from ACNielsen, just four weeks after it launched new chewing gum lines under the Trident brand, Cadbury has secured a 12% share of the UK gum market.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

“We’re very pleased. The news reflects the hard work we’ve put in to producing a great gum product,” a Cadbury spokesperson told just-food.


The UK gum market has been dominated by Wrigley, who until recently accounted for 98.5% of all gum sales.


Cadbury has owned Trident since 2003, when it acquired US confectionery company Adams. Cadbury’s launch of a new range of Trident gums was backed up by a GBP10m advertising budget.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.