The chewing gum business in the UK experienced growth of 18% between 2001 and 2002, according to new research.

In total, British consumers bought over £315m (US$525.3m) of chewing gum last year, according to the Biscuit Cake Chocolate and Confectionery Alliance’s (BCCCA) annual statistics. 

According to the 2002 information from BCCCA members and customs data, chewing gum sales drove growth of sugar and non-sugar confectionery by 4.9% to £1.56bn at consumer values.  In comparison, the chocolate confectionery market is now worth £3.69bn and the biscuit market £1.55bn.