Dr Oetker has launched an additional flavour for one of its Chicago Town pizza ranges in the UK.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Supreme, a “meaty treat” of sliced pepperoni, ham, red and green peppers, white onion and mozzarella cheese, has been added to Chicago Town’s Individual Deep Dish range.


The pizzas have an RRP of GBP1.89 (US$2.61) for two pizzas and are available in Asda, Tesco and Iceland.


Last December, Dr Oetker signed a deal to buy the European frozen pizza business of Chicago Town’s parent The Schwan Food Company.


The deal saw Dr Oetker acquire the company’s UK pizza plant, Schwan’s business in 15 European countries, and licences for the Freschetta and Tony’s trademarks.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now