Upmarket Belgian chocolate firm Guylian is moving further into block chocolate in the UK.

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Guylian has begun testing a 200g dark chocolate bar after launching a 120g variant last month.


The chocolatier has also unveiled a range of festive products in the run-up to Christmas. The range includes Guylian famous praline seashells as well as Belgian truffles, La Trufflina.


The firm plans to promote the Christmas range with a GBP1.5m (US$3.1m) advertising campaign with the strapline: “Guylian. The world’s favourite Belgian chocolates.”

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