UK retailer The Co-operative Group is relaunching and rebranding its own-label healthy range with the addition of new products.
The range, previously branded Healthier Choice and Naturally Healthy, will be named Good Life from April. The line will span a number of categories, including cereal, yoghurts, sandwiches and salads.
“Healthy eating habits have changed – our shoppers don’t want diet products that they feel are inferior or second best, they want a more rounded, well balanced and healthier lifestyle all year round,” said Kate Jones, head of product development at The Co-op. “The new Good Life range reflects this ethos.”
New additions to the line include: Singapore Noodles, Duck in Hoisin Sauce and Chicken Tikka Masala.