The Co-operative Group has signed its biggest sponsorship deal to date by becoming the official broadcast sponsor of ITV national weather.

The 12-month deal, announced today (13 December), will give the Co-op visual and verbal branding before and after the ITV national weather report, broadcast three times a day. Sponsorship will go live from 1 January and will replace the current sponsor – Topps Tiles.

The UK retailer said it plans to use the partnership to “raise awareness of what its shops have to offer locally and to encourage people to change their shopping habits”.

“This is a great deal for The Co-operative food and gives us a unique opportunity to encourage consumers to think about the way they shop,” Tim Hurrell, managing director for The Co-op’s food business, said. “We are not looking at this deal as a simple media spend, but as a partnership that will give us a platform to promote local shops, local suppliers and seasonal food.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData