The Compass Group has revealed plans to re-brand its network of motorway service stations, replacing the Granada tag with Moto.
As new owners of the restaurant chain, Compass aims to have completed the changes in the 47 UK outlets by the beginning of next month. The brand will then be rolled out across Europe during the next five years.
Paul Kelly, Moto Hospitality’s brand development director, commented: “Our new name and identity are a reflection or our commitment to creating service area where people can relax, refresh and refuel.”
The company hopes that the new icon, which depicts a relaxing man, reflects the human face of service stations, and that the new aquamarine colour scheme is modern and restful for customers.
Utilising Compass’ catering experience, Moto service stations will be introducing restaurant brands such as Upper Crust and Ritazza coffee.
“We know we can’t change things overnight,” added Kelly, “but by concentrating on improving every aspect of what we offer – from food to customer service – we’ll get there.”