Bristol-based CountaClaim has developed an online cross-industry complaint database, which it says will enable food and drink manufacturers in the UK to make better-informed decisions about how to deal with consumers’ complaints.

The database will store the details of complainants, so that companies will be able to discover their complaint history and identify consumers who complain repetitively. Companies will subscribe to the service, and submit the complaint they have received to CountaClaim, where it will be validated before entering the central database itself. Alternatively, subscribers can search the database first hand via the Internet.

By using the service, companies will be able to identify which complainants are legitimate and need to be handled sensitively, as well as potentially fraudulent claims for compensation. As well as cutting the costs associated with investigating complaints, this will enable complaint recipients to make informed decisions about compensation.

CountaClaim commented: “The importance of information sharing is becoming increasingly clear to many organisations. With huge amounts of information available, the e-collaboration revolution is becoming more important to companies who wish to remain competitive.”

The company aims to become the central complaint database for UK organisations across a range of sectors, including food and drink, retail and travel and tourism. If the format is successful it will be looking to roll out across Europe.

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To visit CountaClaim’s website, click here.