Cranswick, the UK pork processor, is looking to grow its export business, with plans to target markets in Asia with more premium products.
The bulk of Cranswick’s GBP1bn annual turnover is made in the UK. In 2013/14, 5% of its sales came from export markets.
However, speaking to just-food, Cranswick CEO Adam Couch said the company’s export growth had “been very strong over the last year”, driven by sales in the Far East.
Much of Cranswick’s export business consists of so-called “fifth-quarter materials” but Couch said the company is eyeing growing interest in the Far East for more premium products.
The company has opened an office in Shanghai to build its existing business in China and Hong Kong, as well as develop “new product areas”, Couch told just-food.
Cranswick has also recently secured an export licence that will enable it to start taking products into Japan, a market it views as having significant potential for premium products.
Click here for the full interview with Cranswick CEO Adam Couch, available to subscribers only.