Dairy Crest and Diageo have joined forces to launch a range of Baileys potted creams for the UK market.
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Baileys Extra Thick Cream is available in two flavours; Baileys Original Irish Cream and Baileys with A Hint of Crème Caramel, the companies said today (23 October).
“We believe these creams will be a great success as Baileys is a strong brand with a loyal consumer base. In this current climate entertaining at home is on the increase and consumers are looking for affordable luxuries,” said Marc Dubery, sales and marketing director – liquids.
The launch of Baileys Extra Thick Cream is being supported by sampling and a creative consumer campaign, which will run throughout the year.
Baileys Extra Thick Creams have a RRP of GBP1.89 (US$3.09) and are packaged in 180ml pots.
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