UK firm Dairy Crest has announced it is reorganising its business to focus on “consumer-driven growth” and to build an “integrated” supply chain.

The move reflects the increasingly “more focused” and “less complex” nature of Dairy Crest’s business, following the sale of its Yoplait and St Hubert units, the group said today (19 February).

The company, which recently revealed it is having difficulty identifying suitable acquisition targets in the UK dairy sector, revealed it would focus on “consumer-driven growth” and operational efficiencies achieved through a more integrated supply chain.

Mike Barrington, the company’s dairies supply chain director, will oversee the unified supply chain.

Dairy Crest predicted the move will generate GBP5m (US$7.7m) in cost savings a year.

The group also announced Tom Atherton, currently director of financial control, will be promoted to finance director following the exit of Alastair Murray, who is leaving to “pursue other business interests”.

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Changes will come into effect following the firm’s preliminary results release on 23 May. Cheese, spreads and dairies will continue to report results on a separate basis.