McVities has signed England goalkeeper David James as the new face of its Jaffa Cakes brand.

The campaign will involve a football-themed, on-pack promotion across McVitie’s Jaffa Cakes range, offering consumers the opportunity to win a range of football-themed prizes, the firm said today (24 June).

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Nick Stuart, commercial manager at UBUK said: “Whilst the nation becomes immersed in football over the next month, retailers should look to take advantage of the increased sales demand generated by the McVitie’s Jaffa Cakes campaign with David James, the on-pack promotion and should stock up accordingly.”

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