Britain’s biggest egg producer has promised to pay farmers more in a bid to increase supplies of UK wheat for feeding organic hens. To plaudits from a government keen to reduce “food miles,” Deans Foods, which produces over 40 million shell eggs a week, aims to raise the proportion of UK wheat used to 50% over five years.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Wheat makes up 60% of a hen’s diet. Deans’s conventional hens are all fed on UK-produced wheat, but the shortage of organic wheat makes it necessary to import feed wheat to make up the rations, Deans’s Agricultural Director Andrew Joret told a press conference in London. “This is the rub. 90% of it is imported,” he said.

To keep a flock of 430,000 organic hens going, Deans needs 12,000 tonnes of organic cereal. Under the new scheme, farmers will get £5 (US$8.10) a tonne more than the market price from Deans, Joret told just-food.com. Local supplies would make it easier to ensure the integrity of the organic supply chain.

Environment minister Michael Meacher welcomed the Deans move. “It is an example that I hope is going to be followed. By others in the sourcing of inputs,” he said. “It’s a win, win, win situation.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact