Discovery Foods has said its “Mexican wave” of UK demand is set to continue as it opens a third factory in response to increased demand for Mexican food and Californian style sandwich wraps.

The Mexican and Regional American food brand will open a new GBP3.5m (US$6.1m) tortilla factory in Milton Keynes, Bedfordshire, at the end of this month (March 2006). 

The facility will double Discovery’s manufacturing capacity to over 100,000 square feet and create 40 new jobs. It is in addition to two factories in Daventry, Northamptonshire, which produce 40 tons of tortilla chips and 6m flour tortillas a week.

Discovery products are exported to 14 countries worldwide, and the company has recently signed a GBP2m a year deal in Sweden and Norway with Axfood – one of Scandinavia’s largest food retailers.

Discovery founder James Beaton said: “From Stockholm to Stockport, Mexican food, in the shape of fajitas, enchiladas and nachos, continues to increase dramatically in popularity. 

“Having pioneered the long-life tortilla market, introduced wraps to the UK, championed the popularity of Mexican dishes onto restaurant menus and helped make fajitas one of the nation’s favourite home cook ethnic dishes, we want to be sure we will meet our customers’ needs and keep on growing the market.

“The new factory investment provides us with much needed scope for further growth to match this demand.”