Dr Oetker has launched a limited-edition orange and lemon flavour to add to its Onken range in the UK.
Packaged in a black pot, the range is positioned at the luxury end of the category.
“The irresistible Onken Limited Edition Orange and Lemon flavour will appeal to consumers who want that extra special indulgent treat,” Rachel Oakley, senior brand manager for Onken, said. “The stylish black packaging and delicious new flavour will offer variety to our loyal customer base, whilst encouraging new consumers to sample and enjoy our big pot yoghurts,”
The flavour will be available for six months in Waitrose, Sainsbury’s and Nisa stores.
A spokesperson for the company confirmed that there are further Onken limited-edition varieties to come, but declined to reveal details.
The launch will be supported by Onken’s 2009 GBP1.5m (US$2.1m) brand campaign, which includes double page advertising in key women’s and food publications, as well as PR and experiential support.
