UK baby food firm Ella’s Kitchen has entered the chilled sector with the launch of a yoghurt and desserts range.

The company said research showed parents were often confused about the best time to introduce children to different textures.

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The products are matched to stages one, two and three of the weaning process, Ella’s Kitchen said.

The stage one product is Smooth & Scrummy Fromage Frais in Mango and Banana flavours with and RSP of GBP1.89 (US$3.03) for six pots. Stage two is Teeny Creamy Rice Pudding with a Hint of Vanilla with an RSP of GBP1.09 for two pots. Stage 3 is Chilled Out Thick & Fruity yoghurt in Strawberry & Pear and Pineapple & Mango flavours with an RSP of GBP1.79 for four pots.

Ella’s Kitchen claims all of the products are 100% organic with no added refined sugar or salt, no concentrate or juices, and no gluten or artificial colours or flavourings.

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