Emmi’s UK business has launched two new varieties of Onken fat-free yoghurt to lure consumers watching their waistlines in the New Year.

Onken fat-free Raspberry & Honey and Blueberry & Elderberry have been launched this month in Asda, Morrisons and Waitrose. They are priced at GBP1.29 (US$2) per pot.

The launch comes as “shoppers are looking for fat free alternatives to combat their Christmas indulgence”, said Emmi UK, which has launched a ten-second advert to back the new varieties.