UK shoppers understand nutrition labels on food products but may not be motivated enough to use them to buy healthier products, an EU study has claimed.
A survey conducted by Aarhus University in Denmark and the European Food Information Council showed that more than eight in ten UK consumers could understand GDA and traffic-light labels, as well as a hybrid of both systems.
However, the study claimed that just 27% of shoppers used the information on the labels when buying food.
“While levels of understanding nutrition information may be explained by demographic factors, the study’s authors found that the only variable having a direct effect on use of nutrition information in the store was interest in healthy eating. Across six food categories studied, the main reason cited for choosing a particular product was taste, not healthy eating,” the EUFIC said.
The EUFIC, which receives from industry and the EU, said the report’s authors argued that too much focus had been given to labelling and not to what motivated people to eat healthily.
See Also:
“Only when labelling policy is embedded in a broader nutrition policy that uses multiple instruments to increase interest in healthy eating can both understandability and use of nutrition information on food labels be expected to increase,” the authors said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData