David Wild, a former executive at retail giants Tesco and Wal-Mart Stores, has joined Premier Foods, the UK’s largest food company, has a non-executive director.

Wild, at present the CEO of bike and car accessories retailer Halfords, joined the Premier board on Monday (7 March), the Hovis bread maker said yesterday.

The 55-year-old joined Halfords in 2008 from Wal-Mart, where he was senior vice president for new business development in San Francisco.

Wild was appointed by Wal-Mart as chief merchandising officer of its German business in 2004 and, a year later, became president of its business there. He was at the helm in 2006 when the world’s largest retailer decided to quit Germany after eight years in the market.

Between 1985 and 2003, Wild worked for Tesco, including a stint leading its business in central Europe.

Premier chairman Ronnie Bell said he was “delighted” that Wild had joined the UK firm’s board.

“David has had a long and successful career in the retail industry and brings with him a wealth of relevant grocery and retail experience,” Bell said. “I look forward to working with him as we focus on our strategy of delivering organic growth and debt reduction.”

Shore Capital analyst Clive Black was upbeat about the appointment. He said: “We see Mr Wild as one of the brightest executives around and, as such, we very much welcome his appointment to the Premier board.”