The Fairtrade Foundation has identified the bakery category as offering room for growth for certified products.

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“We are looking for growth in as many areas as we can and we believe there are significant opportunities for growth in the bakery category,” a spokesperson for the Foundation told just-food.


“By this we usually mean baked products – cakes, muffins, cookies – with a medium rather than a short shelf-life. Because of the high content of cocoa, dried fruit and sugar these finished products can carry the fairtrade symbol.”


Awareness of fairtrade certification in the UK has risen to 70%, according to the latest data published by the Foundation.

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