Fayrefield Foods has announced the launch of a mature cheddar cheese variety, Kiwi Gold.
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Launched in Sainsbury’s stores from today (14 October), the new cheese is made by a co-operative of New Zealand farmers and uses milk from free-range cows.
Its packaging is designed to evoke the “pure beauty” of New Zealand and reinforce the cheese’s natural credentials, the UK group said.
“When the Anchor brand was withdrawn from sale last year, customers were left without the opportunity to buy New Zealand cheese in mainstream supermarkets. The Kiwi Gold brand fills this gap for an everyday cheese from New Zealand, offering an authentic, smooth and full flavoured cheddar with sweetness and character,” Fayrefield Foods marketing director Pat Brunt said.
