Fiddes Payne, the herb, spice and home bake producer, has announced that it has signed a new homebake character licensing agreement with Disney for Winnie the Pooh and the Disney Princess rights.


The range will be launched into the UK market in April 2006. The Winnie the Pooh product portfolio will consist initially of two Cup Cake Kits; the Winnie the Pooh medley pack, and the Tigger Cup Cake Kit. Also available in the range are six edible, hand crafted, Royal Icing Character figurines for cake decoration.  


The Disney Princess range consists of two Cup Cake Kits. Also available in the range are six edible, hand crafted, Royal Icing Princess Character figurines for cake decoration. 


“We are absolutely delighted to be working with such an established and recognised brand such as Disney,“ said Chris White, managing director of Fiddes Payne. “We continue to strive to produce innovative and eye-catching products and this licensing agreement enables us to use some of Disney’s favourite and most loved characters into our home baking range, ideal for celebrations and occasional treats.”