Frozen food group Findus is moving back into the Fish Finger category with the launch of the 10-finger pack of Findus The Fisherman Fish Fingers, made from 100% sustainable Alaskan Pollock fillet.

The Findus The Fisherman 10 Fish Fingers 300g pack will be available from frozen food chain Iceland and independent retailers with a recommended retail price of GBP1.65 (US$3.22).

“There’s no doubt that the UK is a nation that loves its fish fingers, and our new Findus The Fisherman 10 Fish Fingers will undoubtedly be a hit with consumers,” said Lynn Saul, head of marketing at Findus Ltd.

The fish finger market in the UK is currently valued at GBP86.9m.