Finsbury Food Group, the UK cake maker, could axe 95 jobs at its Memory Lane Cakes business due to falling sales for premium products.


The company, which supplies the UK’s multiples, has started talks with employees at its Memory Lane plant in Cardiff over shift patterns and cutting the number of working days from seven to five.


Up to 95 of Memory Lane’s around 1,000 employees could be affected by the changes.


“In the current economic climate, the company believes that this is a necessary step to safeguard the long-term employment of as many staff as possible whilst ensuring that the company continues to work efficiently in providing the highest quality of products,” Finsbury told just-food today (16 December).


Last month, Finsbury said its like-for-like sales had fallen 4% during the 17 weeks to the end of October.

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Sales from the group’s cake business fell by 6% in value, more than the overall cake market as a whole, which declined by 4% over the 12 weeks to the end of October.