The chairman of First Milk, Bill Mustoe, has announced his intention to step down at the group’s AGM in October.

The chairman of the UK dairy co-op told First Milk members of his decision in a letter this week after four years in the role. The group said it is currently searching for a replacement for Mostoe.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Throughout my career I’ve learned that there’s always a right time to pass on the baton,” said Mustoe. “None of us are getting any younger and I’ve just turned 70, so with a settled management team and a clear strategy in place, October just seems the most appropriate time.”

In addition, Mustoe confirmed the appointment of Pembrokeshire farmer and board member Nigel Evans to the role of vice chairman designate in place of Tom Campbell. He previously announced his departure, which will also take place in October.

Mustoe also issued a warning on cheese prices, emphasising that they must move “substantially and quickly”.

“The marketplace for cheddar is a problem right now. Money is tight for everyone and there continues to be large volumes of cheddar coming in from Ireland at lower prices, making the cheese market as challenging as anything I’ve seen in my entire career.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“Going forward, returns for cheese need to move substantially and quickly. It’s no exaggeration to say that I think we are coming to a crunch point for the British cheese industry.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact