Uk dairy co-operative First Milk has expanded its Lake District Dairy Co. brand with the launch of Frumoo, a milk and fruit drink.
Lake District Co. Frumoo will initially be available in two varieties: strawberry with blackberry and raspberry with blueberry. The company said its real fruit blend provides consumers with a “more nutritious” on-the-go alternative.
Go deeper with GlobalData
“Lake District Dairy Co. Frumoo is exactly what consumers are asking for; great tasting, wholesome new flavour solutions to a category currently awash with artificial flavourings and UHT products,” First Milk marketing director David Young claimed.
