UK: Florette launches croutons with Symington's tie-up

Salad producer Florette has added croutons to its portfolio in the UK through a tie-up with local food group Symington‘s.

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The companies have developed “duo-flavoured” croutons, which Florette claimed was a category first.

“Croutons are very much a part of the salad occasion; by entering the crouton market, we are able to offer consumers a point of difference and excite them with a new style of product,” Florette commercial director Sandy Sewell said. “We anticipate the launch of our duo-flavoured croutons will help to attract new customers to the category and entice regular salad eaters to try something new and different.”

The two lines – red pepper and sweet basil, plus Italian cheese and sundried tomato – come in 75g bags and have a recommended price of GBP1.20 (US$2.01).

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

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Dean Best

An experienced editor, Dean has reported on the international food and beverage industries for 19 years. He became editor of Just Food in 2007 and Just Drinks in 2022.