Salad producer Florette has added croutons to its portfolio in the UK through a tie-up with local food group Symington’s.

The companies have developed “duo-flavoured” croutons, which Florette claimed was a category first.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Croutons are very much a part of the salad occasion; by entering the crouton market, we are able to offer consumers a point of difference and excite them with a new style of product,” Florette commercial director Sandy Sewell said. “We anticipate the launch of our duo-flavoured croutons will help to attract new customers to the category and entice regular salad eaters to try something new and different.”

The two lines – red pepper and sweet basil, plus Italian cheese and sundried tomato – come in 75g bags and have a recommended price of GBP1.20 (US$2.01).

See Also: