The Food Standards Agency (FSA) has found that more UK consumers are checking labels and taking an active interest in their food and diet.
In a survey recorded since 2000, it was also found that people in the UK are trying to eat more fruit and vegetables.
The FSA reported a significant yearly increase in the number of consumers aware they should eat at least five portions of a variety of fruit and vegetables each day, and an increase of consumers looking at nutritional information on food labels. An extra third of consumers said they check food labels for the salt and sodium content.
FSA director of consumer choice and dietary health Gill Fine said: “It’s encouraging that the agency’s survey shows a growing awareness among consumers towards healthier eating.
“The rise in the number of people who say they are eating more fruit and veg, and checking their food labels shows a real shift in attitudes since the agency first began these surveys in 2000.”
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The FSA’s sixth UK-wide Consumer Attitudes to Food survey was published today (2 March).