Mars has struck a marketing deal for chocolate brand Galaxy with the upcoming Sex and the City movie.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The feature film adaptation of the HBO television series will be out in cinemas next month.


On pack promotion aimed at women and featuring prizes – including trips to New York and shoes – will support the launch and drive consumers to purchase, Mars said.


Limited edition Galaxy packaging, which has been redesigned to match the Sex and the City logo, will be introduced for an eight week period.


At a cost of GBP2.7m (US$5.32m), the marketing before the premier will capitalise on the pre-film hype.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Bep Sandhu, trade relations manager at Mars, said the promotion would allow Mars to “connect” with female consumers.


“The limited edition ‘hot pink’ packaging and on pack promotions will really engage our consumers. Sponsorship of what’s guaranteed to be the biggest female film of the year is a perfect fit for targeting our Galaxy audience,” he said.