General Mills has extended and revamped its Jus-Rol pastry range in the UK.
The US food company has added five products to the Jus-Rol portflio including pastry sheets with 30% less fat and new SKUs in the all-butter range.
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The products include All Butter Puff Sheet, All Butter Shortcrust Sheet and All Butter Sweet Dessert Sheet, all retailing at GBP2.19 (US$3.43). The range also has two new light sheet varieties, with 30% less fat, which have an RRP of GBP1.50 each. All the lines will be sold in new-look packaging.
The products aim to attract new shoppers to the category through the ready-rolled sheet format, and offer consumers more choice, the company said.
General Mills UK marketing director Ed Culf said: “This is a really exciting time for Jus-Rol, the leading pastry brand in the UK, which is currently in +21.1% value growth and +32.7% volume growth.
“The addition of these superb new products will help us reach even more consumers and also ensure that our loyal shopper base has the best pastry choice available to them for whatever dish they might be creating.”
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