PepsiCo UK has expanded its Doritos crisps range to include two ‘late night’ flavours to run alongside a global promotion.
Go deeper with GlobalData
Tantalising Tikka and BBQ Rib, are being launched as part of a Late Night promotion, the firm said today (19 October). The packs will feature an interactive design which “comes to life in front of a web cam”, allowing consumers access to a new Rhianna track and video which they can view in both ‘day’ and ‘night’ settings.
In addition, a Professor Green track and video available online gives consumers a 360 degree view of the rap star and allows them to “interact, manipulate and direct” the video. Both videos can be accessed through DoritosLateNight.com.
Sam Hinchliffe, Doritos brand manager, said: “For many consumers, Doritos is synonymous with the big night in occasion and… our latest promotion builds on this momentum and helps retailers to drive incremental sales by positioning late night as a new usage occasions for our great tasting crisps.”
See Also:
The campaign will be supported by a heavyweight marketing investment including digital media and PR.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe global promotion runs for eight weeks from today. Doritos Late Night Tantalising Tikka and BBQ Rib variants come in a case of 12 with an RRP of GBP1.49 (US$2.36).
