PepsiCo UK has expanded its Doritos crisps range to include two ‘late night’ flavours to run alongside a global promotion.
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Tantalising Tikka and BBQ Rib, are being launched as part of a Late Night promotion, the firm said today (19 October). The packs will feature an interactive design which “comes to life in front of a web cam”, allowing consumers access to a new Rhianna track and video which they can view in both ‘day’ and ‘night’ settings.
In addition, a Professor Green track and video available online gives consumers a 360 degree view of the rap star and allows them to “interact, manipulate and direct” the video. Both videos can be accessed through DoritosLateNight.com.
Sam Hinchliffe, Doritos brand manager, said: “For many consumers, Doritos is synonymous with the big night in occasion and… our latest promotion builds on this momentum and helps retailers to drive incremental sales by positioning late night as a new usage occasions for our great tasting crisps.”
The campaign will be supported by a heavyweight marketing investment including digital media and PR.
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By GlobalDataThe global promotion runs for eight weeks from today. Doritos Late Night Tantalising Tikka and BBQ Rib variants come in a case of 12 with an RRP of GBP1.49 (US$2.36).
