UK producer of organic chocolate Green & Black has unveiled its first advertising campaign this week, with the strapline: “Ah, that’s what chocolate’s supposed to taste like.”
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The company claims that the majority of chocolate lovers in the UK are eating a combination of sugar, vegetable fat and cocoa solids, or in other words so-called milk chocolate. Green & Black’s claims a higher level of cocoa solids and milk is necessary to create chocolate worthy of its name.
Comparison of cocoa and milk solids % of chocolate brands
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Chocolate Brands Cocoa Solids(%) Milk Solids(%)
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Green & Black’s Milk 34 27
Nestle Double Cream 26 20
Mars Galaxy 25 14
Nestlé Yorkie 22 20
Cadbury’s Dairy Milk 20 20
Cadbury’s Bournville 36 N/A
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Source: Green & Blacks
In all other European Union countries (except the UK), the majority of these chocolates will soon have to be called ‘family milk chocolate’ rather than milk chocolate because of their low cocoa solid content, the company pointed out.
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