The grocery sector is continuing to “power ahead” despite a slowdown in consumer spending, according to figures out today (30 April).

The latest grocery market share figures from TNS Worldpanel for the 12 weeks to 20 April, show a 6% year-on-year growth for the grocery sector, some of which is due to food price inflation, particularly in dairy products, fresh produce and bread.

Despite there minimal signs of a major shift to price-driven outlets, the researchers said, the two top performers are Aldi and Iceland with growths of 17% and 12% respectively.

“In the case of Iceland it is interesting to note that it is enjoying strong growth in its fresh and chilled business in addition to its core frozen food,” said Edward Garner, director of research for TNS Worldpanel. “Value-for-money combined with high street convenience is proving attractive to its customers.”
Amongst the top four, Morrisons continues to outpace the market with 9% growth lifting their share to 11.4% from 11.1% a year ago and Asda has inched ahead with 7% growth adding 0.1 share points.