Hain Celestial has added to its New Covent Garden Soup Co. offering in the UK with the launch of a line of premium “world-inspired” soups.
The soups will comprise the following variants: Mexican Chilli Chicken; Caribbean Sweet Potato; Moroccan Tagine; Thai Chicken with Lemongrass; Indian Chicken Biryani; and Spanish Patatas Bravas & Chorizo.
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The 600g packs will have an RRP of GBP2.40 (US$3.80) and will be supported by a nationwide advertising campaign this winter highlighting New Covent Garden’s roots using the tagline: “Fresh from our kitchen to yours”.
