Hain Celestial is to sell its UK sandwich business Daily Bread to Adelie Food Group in return for the local firm’s prepared fruits business.
The US group said the deal with Adelie, which supplies products including salads, quiches and sandwiches to UK multiples including Asda, is in line with its strategy to grow its core categories in the UK.
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Rob Burnett, CEO of Hain’s UK arm Hain Daniels said: “We are intent on providing innovative branded fruit and vegetable solutions for a wide variety of occasions and uses and the purchase of the prepared fruit products business clearly strengthens this proposition.”
Hain intends to develop the Luton production site, previously home to its sandwich business, into an innovation centre, where production of the newly-acquired prepared fruits business will take place.
The news follows last week’s completion of Hain’s acquisition of Premier Foods plc’s spreads assets. Hain also announced the takeover of US natural and organic raw juice and bar company BluePrint yesterday (5 November).
Earlier this year, UK convenience food producer Adelie was sold to Indian leisure company India Hospitality Corp (IHC).
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