Hain Celestial’s UK organic baby food brand, Ella’s Kitchen, is launching My Little Big Meals, its first range targeted at toddlers.
The line features six new recipes, including chicken paella-ella-ella and beefy beef stew bursting with veg, veg + more veg.
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My Little Big Meals are aimed at children over 12 months and follows research that parents of this age range are preparing to move to staged weaning with more “grown-up” meal options.
“We are proud to have created a product full of high quality organic ingredients with no added salt or sugar that will help toddlers continue on their healthy eating journey,” Ella’s Kitchen founder Paul Lindley commented.
The range will be available next month for an RRP of GBP2.19. The launch will be supported by a “comprehensive” marketing campaign.
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By GlobalData
