Britain’s largest selling chocolate bar, KitKat, is set to “have a break” from its past, as manufacturers Nestlé Rowntree have unveiled plans to relaunch the bar in a new wrapper in a £3m (US$4.1m) makeover.

Encased in silver foil and paper, the four finger wafer and chocolate bar has been a favourite in Britain since it first arrived on the market in 1935, and now notches up yearly sales of around £245m. From next month, the company revealed that KitKat will be available in a “flow-wrap plastic foil” similar to that of other chocolate countlines.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now