A pair of senior staff at UK snack manufacturer Wholebake have completed a management buy-out of the company.

Managing director Mark Gould and operations director Richard Shaw bought founder Steve Jones’ majority shareholding when he decided to retire after 25 years with the business.

Mr Gould said: “We’re at an exciting stage in Wholebake’s development. Consumers’ dietary habits are constantly changing and Wholebake has grown over the years by responding to changing consumer tastes.  

“Richard and I have been with Wholebake for over five years and in that time the company has gone from strength to strength. Our markets are growing and we have exciting plans to capitalise on them profitably.”

Established in 1984, Wholebake manufactures and distributes a range of own-brand seed and fruit bars to supermarkets, health food chains and other retail outlets.